“China, American, Indian market will become three major engines of Cisco’s economic growth. ” On June 16, Chambers, chief executive officer of Cisco, shows in Cisco hall of World Expo 2010 Shanghai. Cisco is the only IT enterprise with independent exhibition hall of family at World Expo, the theme shown is ” intellectual interconnection city ” .
Traced to its source, Cisco was once one by selling to the high-tech enterprise that the router built up, but one of the trans-corporations of the maximum of global market value of IT enterprise now. The wealth is offered in third quarter up to May 12 this year, Cisco’s business receipt increases by 27%, the net income increases by 63%, has realized in IT industry of declining in the whole world powerfully that rebounds.
In the interview, Chambers emphasizes the attention to the Chinese market of Cisco constantly, ” if I am not an American, I am more willing to become Chinese ” . In 1995, when Chambers took the post as Cisco’s chief executive officer, the first decision made was a Chinese market of the concern. “In the strategy in Cisco is positioned, the Chinese market will become three major engines of economic growth of Cisco with U.S.A., India together in the future. ”
Position on the basis of the strategy to the Chinese market, since 2007, Cisco carries on overall arrangement in China: In 2007, Cisco promises to invest 16 billion dollars on the Chinese market, enters fields such as education and finance of China,etc.; In May of 2008, cooperate with universities such as Department of Commerce and Tsing-Hua University,etc. with the development and reform committee; In July of 2008, participated in rebuilding of Wen Sichuan of Sichuan, successively invested 300 million yuan in Wen Sichuan and other places; In 2009, will cooperate with Chinese enterprises such as Tsing Hua Tong Fang, panoramic number,etc., will open up the Chinese market; In 2010, will interconnect the urban concept of intelligence to lead into China, will construct partnership relation with ground such as Chongqing, Changsha, Chengdu.
At present, China has already become Cisco only business domain formed as the single country. There are five domains in the whole world at present in Cisco, even if is native U.S.A., in the business framework of Cisco, also neighbouring country Canada forms North America domain together. At the beginning of this year, Cisco carried on the adjustment of the corporate structure on the Chinese market, set up a piece of ” fictitious general headquarters ” in China ,Responsible for the strategy overall arrangement in the Chinese market of Cisco in an all-round way. Cisco business segments of China changes to selling and the market, manufacturing, supply chain, service, research and development, financing lease, enterprise expand six major departments, have assembled all functions in the industry chain of Cisco.
Chambers shows, Cisco pays close attention to three fields of Chinese market most at present. “The first is Internet of future generation. Internet of future generation represents excursive such world of the video, such a trend will sweep across the whole world fast, I believe China will be a market of movement of maximum in the world; The second is the intellectual urbanization, it is a service of government of leader who helps the city, for example An Bao, energy, traffic, medical treatment, some such services of education offer to the citizen in a brand-new way; The third is growth type enterprises, mean the growth of small and medium-sized enterprises, establish brand-new market. ”
“The global income proportion in Cisco of Chinese market is not high yet, probably about 3%-4%, this seems that it is unbecoming to enter time economy of more than 10 years in China with Cisco. ” Chambers says, but Cisco not merely focuses on the short-term change to the consideration of the Chinese market, but pay attention to wishing the scene for a long time.
Cherishing such a hope, Cisco participates in construction of World Expo 2010 Shanghai actively. Except that in World Expo 2010 Shanghai builds Enterprise Pavilion, Cisco is still the network system of this World Expo and senior sponsor of the solution, and offer network and technology service for cooperative partner and exhibiter of World Expo. As the senior sponsor of this World Expo, Cisco offers key network equipment and technology service for World Expo garden and complicated IT demand and Expo axle, including two data centres, international broadcasting centers and blog host’s venues in four generations (China Pavilion, the theme pavilion, performing art centre and Expo centre) . Cisco’s technology offers support for following service through the way of various innovation: Environmental control of venues, green energy system, water recovery reuse, information system and video, insurance, booking tickets and IT run, makes China’s World Expo 2010 Shanghai offer more high-qualitily services to visitor.